Content marketing is all about creating, publishing and distributing valuable and relevant content for a particular audience, at a defined stage of the marketing funnel. This can include the likes of emails, videos, articles, whitepapers, podcasts, social media and more!
Tips for Strategic Content Marketing
These days there are so many ways you can use content in a creative way to achieve your marketing and business goals. The thing is, in a world with so many options, how do you go about choosing the right content options for your marketing mix?