Blog | Your Marketing Mates

Welcome to the blog

Oh, fancy seeing you here! We’ve jotted down some thoughts on a few of our favourite marketing, career and leadership topics just for you.

Sure, you can listen to us chat on the podcast, but if you’re a visual person, the written form might be more for you! Plus, you can save these as an easy reference for the next time you need help from a marketing mate.

The 5 W's of a Marketing Strategy

It can sometimes feel overwhelming shaping a marketing strategy if you’re not sure where to start. Don’t worry mates, we’ve got your back. Here are the five fundamental steps (or 5 W’s) to make sure you’re ticking all your strategic boxes...

Liz Ballantyne

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Oct 22, 2022

Tips for Strategic Content Marketing

These days there are so many ways you can use content in a creative way to achieve your marketing and business goals. The thing is, in a world with so many options, how do you go about choosing the right content options for your marketing mix?